Since the inception of the Internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise take months and cost businesses a lot of money.
According live statistics on the internetmore than 1.5 billion websites and more than five billion daily active internet users visit multiple sites around the clock. This number is expected to grow as businesses (and website owners) deliver personalized experiences to users, make their websites more user-friendly and introduce the navigation that visitors prefer.
Website development has changed and continues to evolve rapidly. As a website owner, it is imperative to pay attention to new trends that are introduced in the industry. Failing to adopt current trends can affect your website’s functionality, user experience, and network. You risk falling behind your competition and losing visitors to websites that provide a superior user experience and network scalability.
The best way to stay competitive is to make sure your website is constantly updated, fresh and keeping up with current trends. Here are eight to watch.
Progressive Web Apps (PWAs)
PWAs speed up website load times and enable offline functionality in multiple applications. PWAs have already been used by companies like Starbucks, Uber, Pinterest and Twitter to improve user experience.
It is crucial to turn web applications into PWAs, considering the increasing shift towards smartphones and tablets for various online functions. PWAs provide a superior user experience, increased engagement and conversion rates, and reduced development costs.
Motion UI is used to create fully responsive site designs. Motion UI allows developers to produce motion in a native application environment, and with built-in motion, it can be used for any design project. A website should be attractive and provide the information the user is looking for. Your target audience is more likely to notice websites that look good.
Privacy Center allows users to get information about a company’s data activities from a single source without having to navigate multiple pages and scroll through endless paragraphs to identify the information they need.
Privacy center is a growing trend for web developers, as data privacy laws impose strict obligations on companies, requiring the establishment of intuitive privacy centers that address all user concerns.
Although dark mode was first introduced in 2016, it wasn’t until 2020 and 2021 that it gained popularity as a standard practice in website building. Essentially, dark mode refers to a site’s color scheme. In other words, the website has a darker background with light colored text and other UI elements.
Dark mode generally reduces eye strain, especially in low light conditions. When dark mode is used instead of light mode on a mobile device, it uses less battery. People who are light sensitive or visually impaired have also found it beneficial.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages, better known as AMP, is an initiative that resulted from the collaboration between Google and Twitter to deliver faster mobile pages. Pages optimized for AMP load faster, which ranks them better than pages that take longer to load. Compared to non-AMP pages, which can take up to 22 seconds to load, AMP pages load in about two seconds.
In web development, AMP is a simple search engine optimization method that reduces bounce rates, adapts to any browser, and doesn’t need sitemaps to be discovered by search engines. research.
AI chatbots are intuitive, allowing businesses to operate faster on voice or text chats while improving the consumer experience. The technology provides a more human experience for visitors through machine learning (ML) and natural language processing (NLP) that understand the user’s intent and react accordingly. Many well-known companies are already using AI chatbots to communicate with their customers.
Industry experts predict that AI chatbots or self-learning bots are the way of the future, and organizations can save money by using them instead of human customer support representatives, especially for simple queries and FAQs. AI chatbots are a long-term investment as they process orders, answer user questions, connect them to the relevant department and quickly resolve any complaints, which improves the user experience.
Voice search optimization
The practice of optimizing web pages to appear in voice searches is known as voice search optimization. Voice assistants and the Internet of Things (IoT) have contributed to the widespread use of voice recognition devices.
Google launched voice search in 2012. Since then, the market for voice search tools, such as virtual assistants like Alexa and Siri, has seen tremendous growth. The trend is only expected to grow since virtual assistants are currently not built into many internet-enabled devices.
By 2023, eight billion digital voice assistants are expected to be in use worldwide. Due to this huge expansion, voice search optimization will become indispensable among the latest web development technologies.
As users browse, push notifications (clickable pop-ups) appear in front of them. Companies use this technology as a quick way to communicate information, such as promotions and announcements. Push notifications can be embedded on any device, including laptops, cell phones, and tablets.
Push notifications are an effective tool that dramatically improves user experience, attracts visitors to your website, improves click-through rates, helps grab users’ attention, and improves conversion rates. Web applications from Internet giants like Facebook and Google already use this technology.
Although it’s been around for decades, web development continues to innovate and improve as organizations strive to influence the future delivery of web experiences. To give your users the best experience, increase your website’s search ranking and reach new heights, it is crucial to follow these trends.