Did you know that 75% of consumers judge a business by their website design?
No one can say for sure what the perfect website looks like. However, over the years countless design trends have developed that demonstrate just how a Great website should look like.
Ultimately, the best way to keep your visitors engaged and impressed is to provide them with a seamless experience as soon as they find your homepage. With the right design elements that use modern techniques, you will be able to deliver such an experience and retain your visitors.
Today, let’s spend some time discussing the smartest modern tips and tricks you can follow in your next web design project!
1. Choose attractive and responsive hero images
Hero images have more or less become the norm in modern website design – and for good reason. They serve to immediately create a certain mood or atmosphere that attracts and engages visitors while focusing their attention on your most important message. When web designers pick the right hero image, they can instantly achieve a goal that designers of the past only wished they could achieve.
First, you need to make sure that your hero image hasn’t been used by countless other designers buying from the same stock image website. You also want to avoid making it look like a big advertisement – a study by the Nielsen Norman Group found that website visitors avoid looking at objects on a page that even look like an advertisement. Next, make sure that any text or other content you overlay on top of the hero image relates directly to the overall intent of your website. By doing this, you’ll quickly show website visitors that you care about your brand’s originality and purpose.
2. Take advantage of the call-to-action buttons
Anyone who’s worked on a handful of graphic design, web design, or copywriting projects fully understands the usefulness of a call to action. Without it, visitors and readers may not know the next steps in engaging with a particular brand or purchasing a product they need. This is why the majority of modern web design requires that a clear call-to-action be placed multiple times on a web page, both in its content and graphics. Marketing experts estimate that 90% of people who visit your website will also read and participate in your call to action.
The best way to create a modern call-to-action button is to make sure its location can’t be overlooked. In other words, it should be fully visible with no distractions – anyone scrolling past it should have their eyes inexorably drawn to it, wherever they are on the page. You can also add an arrow icon to your call-to-action, a strategy that saw a 26% increase in clicks for Helzberg Diamonds. This way, you will be much more likely to promote engagement and convert visitors into leads.
3. Use innovative typography
To make your website feel like it embraces and fully represents its brand, be sure to stick with a particular font or typography on its pages. Since web designers have had access to countless fonts in recent years, it is essential that you find one that you want to associate with your brand and use it as much as possible. Depending on the type of business your site represents or the themes and topics you explore, your typography can be playful and fun, or serious and straightforward.
However, you should focus on keeping the use of typography as consistent as possible. This means that on every web page, most of your textual content should be the same size and spacing in similar patterns. For readers, this kind of consistency creates an uninterrupted reading and engaging experience, even if they only subconsciously notice it.
Another important note here is that the font you choose should be easily read on all devices that access your website, including PCs, tablets, and smartphones. And you should never go too small with your choice of font – the biggest complaint people have when it comes to reading online is the small size of the fonts.
4. Experiment with the flat design
In the past, graphic designers and web designers stuck with what was called skeuomorphism. Every function of an app or website was linked to a real world object. For example, a camera app could have a realistic camera lens as an icon, or an envelope could represent the “Email us” button on a web page. . This meant that each image used for these functions required a range of detail, including shadows, highlights, and other elements that were supposed to beautifully mimic their real-life counterparts.
Nowadays, the skeuomorphic design has declined considerably in popularity and was quickly replaced by a flat design. In the flat design, logos and graphics that represent a real world object are greatly simplified and tend towards two dimensions.
The camera app icon no longer looks like a real camera lens, but rather looks like a simple silhouette that a user can easily identify. While these may be less artistic overall, their clean and simple design is more affordable for owners of apps and businesses to design and more appealing to visitors and customers. Beauty startup Poshly saw a 20% increase in user engagement after redesigning its site to incorporate more minimalist flat design elements.
5. Stay responsive
According to a 2020 study, the majority of global internet traffic came from mobile devices such as smartphones and tablets. This means it doesn’t matter how visually striking or compelling your website is. If users cannot access it in the same way on all devices, it can be doomed to failure. After all, Google recently launched a campaign to penalize websites that fail in terms of mobile compatibility.
When you are about to design a stunning website filled with fascinating and unique elements, you must always test them to make sure they’re responsive on any devices that might find them. Sometimes you may be disappointed that certain design elements create issues when viewed on mobile devices. Especially if you have to delete them completely. But the peace of mind that comes from knowing your website simply works – no matter who watches it – is unmatched.
6. Master vertical navigation
Another major aspect of mobile-friendly design is the method by which your visitors actually navigate the many pages on your website. If visitors can’t find the way from your home page to your Services and About pages, they are likely to abandon your site altogether. And since many of your visitors will find your site on their mobile devices, you’ll need to incorporate the flexibility of landscape and portrait modes.
The days of drop-down menus are long gone. In fact, recent usability studies have shown that they can lead to user frustration and increase the likelihood of checkout abandonments. This is why vertical navigation menus have become so popular in recent years as a major trend in web design. Whereas websites in the past might have wanted large, flashy icons for navigation. Modern sites opt for simple vertical menus that easily provide visitors with a clear path to their favorite destinations. By incorporating these website design tips and tricks, you will be able to better direct traffic to the most important pages on your site and retain them as soon as they arrive.
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